Wet n Wild Photo Focus Foundation ▫️Review


  • $5.99-1 fl. oz/30 mL
  • 20 shades
  • Lightweight, thin consistency 
  • Medium-High medium coverage

Wet n Wild says: Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

Product: This foundation comes in a glass bottle with a plastic spatula applicator. There are 20 shades in the line but unfortunately most stores I’ve been to carry about 10 shades. It has a runny texture and so doesn’t dry right away. The best tools I’ve used to apply this has been a beauty blender or flat-topped buffing brush such as the Elf Powder brush and the Real Techniques Expert Face brush.

Application: I’ve been using this foundation for weeks now and I love it! It feeels very lightweight when applied yet gives me high medium coverage. I’ve been able to also spot conceal pretty well. I’ve been wearing this over primer with no powder and get about 6 hours wear-even gone kayaking and was shocked with how nice my foundation still looked! I have combo/dry skin and have never really gotten oily while wearing this foundation. I didn’t really test the claims about photo lighting, but most reviews I’ve read say it does looks nice in photos and different lighting.

Overall I was really impressed with this new foundation–packaging and finish, and I was looking for something more affordable to use everyday that still gave good coverage. It’s definitely worth a try if you are looking for a simple, everyday foundation!


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